to your applications. CLIENT PASS · FIXED INCOME E.SMART · EQUITY MARKETS · GLOBAL MARKETS RESEARCH · TRADE & TREASURY SOLUTIONS 11 Jul 2017 Is your DSP built on top of another DSP's API, such as The Trade Location (e.g. , country, city, postal/zip code, street, geo-fence (GPS + Are you aiming for an extremely broad reach in your campaigns (one side of the spectrum) or you need to either verify return on investment (ROI) or please clients. The way I would use it is, every trade done by a broker has a client side and a street side. The client side is for their brokerage account, and the street side is whoever they traded with. Say, John Doe calls me at Charles Schwab and wants to buy 100 IBM. I look at the market and decide that the best execution is on Arca.